Nieuw DADA is a modern menswear label rooted in craft and legacy design. Established by Ghana-born, Amsterdam-based creative Kobe Asante, the brand approaches clothing as a lived experience — shaped by memory, texture, and intention. With a focus on exceptional detail and soft, precise tailoring, Nieuw DADA creates garments designed to age with character, carry feeling, and be lived in, drawing from fragmented references(basa-basa), cultural overlap, and personal archives to form intimate, often limited garments.